Seb And Jon From The Cassettes ” We Love Swedish Music This Much!”
Sweden, home of Abba, flat pack furniture, Ingmar Bergman, Sven Goran Erickson and rude films. But did you know that behind the USA and the UK, Sweden is the worlds 3rd biggest exporter of pop music? Bands such as The Hives, The Sounds, Caesars, The Wannadies, Those Dancing Days, I’m From Barcelona, Peter Bjorn And John, The Honeydrips, The Knife, Marit Bergman, Hello Saferide, Bille The Vision And The Dancers to name but a few have helped to elevate the profile of Swedish music considerably in recent years. Yes, it certainly does seem that Swedish bands are invading the UK en masse , armed with great pop tunes , talent and plenty of style. Surely this can only be a good thing and help save us from drowning in the morass of manufactured “X Factor” cabaret shite and radio friendly corporate rock (such as the spectacularly average Razorlight).
The “VPME” will be running occasional features on the Swedish music scene over the coming months highlighting the bands, the movers and shakers, the promoters. Furthermore we will seek to utilise our sword of truth to scythe through the gnarly branches of.. erm…… misconception and discover why Swedish music is just so darn good. So for all of you who believed in the stereotype described in the opening sentence of this article, it’s time to be re-educated, open your ears and “stop being so English! ”
Watch this space
“Painted By Numbers” By The Sounds